Sharad Haksar

My fav photographer.The style and creativity he executes is totally hi funda. You don't need much photography fundae to understand his work.He has worked for a long list of companies.Major brands he has handled are Derby,Stori,Tanishq, Louis Philippe, Indigo Nation ,Basic ANZ Grindlays, BPL, Brooke Bond, Brylcream, Citibank, ColorPlus, Compaq, Ford, Kodak, Kwality Walls, Mahindra Resorts, MRF, Parryware, Pepsi, Ponds,RayBan, Reynolds, Sheraton Hotels, Taj Group of Hotels,Tata, The Hindu, Times Of India, Titan,Whirlpool, Vaseline and World Of Titan. Most interesting about his photography is the simple things he uses to mean something so hi funda. One of his ads for AIDS Prevention was critically acclaimed when he had put a condom on a shuttle cork. Some of his shirt ads were inspired by nature.The photographs show shirts made with leaves,sand,wood etc. One of my fav pictures is an ad for cable company where it shows a LAN wire in the shape of noodles on a fork and steam coming out of the LAN wire. Totally hi funda.Another ad which is well picturized is a model inside water for SODA casuals.

A must watch for any photography enthusiast.

www.sharadhaksar.com
www.1pointsize.com

Awards
2004
1 Gold , 1 Silver , 2 Bronzes and 21 honorable mentions-IPA (International Photography Awards)
1 Bronze , 2 Nominations - New York Festivals
Finallist - LIAA (London International Advertising Awards)
12 Sparks - Chennai Ad Club Awards

2003
Nomination - Photography and Image Manipulation D&AD (British Design & Art Direction)
Nomination - New York Festivals
7 Sparks - Chennai Ad Club Awards

2002
The Runners Up Award - PDN PIX Digital Imaging Contest
3 Sparks - Chennai Ad Club Awards